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Papers Out! Plastics In!
The switch to Plastic Loyalty/Gift Cards is on!
Did you know?
Plastic Gift
Cards outsell paper gift certificates by 200-400%.
A year ago only 15% of North Americans had heard of plastic Gift Cards. Now, more than 80% of North Americans know about them. Clothing stores, hardware stores, bookstores, and even Starbucks, sell Gift Cards.
How can plastic
gift cards be used?
Plastic Gift Cards can be sold to your customers to give as gifts
for friends and family to use only in your stores.
Loyalty Cards can be used to keep track of your customers'
purchases and award them points to use for "free" or other
rewards.
How do plastic cards increase your
revenues and profits?
Increased store traffic Attracts new customers and generates repeat traffic with loyalty incentives. 55% of plastic gift card holders make more than one trip to your store to use up the card's value. This number should be even higher in stores, with low average transaction size compared to other retailers.
Generates higher ticket sales - 58% of plastic gift card
receivers spend more than original value of the card
"Customers see the gift card as a discount and on average
spend 40 percent more than the gift card says."
Increase profit margin Plastic gift card users tend to pay full price more often and make larger purchases than customers who use other payment methods. Forty percent of customers using a gift card purchase items at full price, compared to 16% of shoppers using other payment methods.
Improve cash flow When a plastic gift card is sold or recharged, you keep the cash until the card is used to purchase goods and services. By issuing refunds to an electronic gift, you can ensure that the customer will spend it in your store. Also, since any unspent balance remains on the card, there is no need to issue change for unspent amounts.
"Breakage" - Many customers will not use every cent on their plastic gift card.
"Breakage" is the unused balance on each card, which generally ranges from 10 to 20%. In other words, for every $15 Gift Card that you sell, $2.25 will never be redeemed and this falls (in most provinces) directly to your bottom line!
Inventory Shrink Plastic gift cards only have a cash value after they are "initialized" at the time of purchase. Therefore, stolen gift cards (not yet initialized) have no value and cannot be used, while stolen
"paper" gift certificates represent lost revenues! font-family:Verdana; font-size:small; color:#4077B1; font-weight:bold;" class="style7">Save Money & Eliminate Losses
Eliminate Fraud Eliminate the possibility of counterfeiting which exists with paper gift certificates. A plastic gift cards can't be counterfeited.
Stop Theft Eliminate employee or customer pilferage, since plastic gift cards hold no value until activated, and all transactions are electronically tracked.
Reduce administrative costs Paper gift certificate administrative costs run as high as 8% of total gift certificate sales. Five plastic gift cards reduce this cost by as much as 90%. Since transactions can be tracked electronically, gift card transactions are more accurate than paper-based gift programs.
Convenient for Merchants
Easy to issue
& redeem plastic gift cards All transactions handled by credit card processing terminal, quickly and easily.
Easy to track All plastic gift card transactions are electronically tracked, with detailed monthly statements.
More flexible than paper certificates One plastic gift card can contain cash value AND loyalty points, with redemption program custom designed to fit your business.
Convenient for Customers
Easy to carry and redeem Plastic cards fit perfectly in a wallet.
Easy solution - Great gift for the hard-to-please friend or relative.
Enhanced Advertising
Differentiation Improves your company Image. Plastic cards set you apart from your competition. Use plastic cards instead of the old gift certificates and punch cards.
Branding opportunity Keeps your business on your customers mind with custom printed plastic gift/loyalty Cards, which act a
"your billboard in their billfold."
Capture Customer Profile and Track Purchase Behavior the data capture capabilities of electronic gift cards can refine marketing efforts.
Call CDN Print Plastic to make the switch!
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